Privacy policy
Live It Up Lifestyle Pty Ltd (ABN 96 648 790 854) (we, us, our) runs the Monetise U App at monetiseu.app and the Monetise U hub page that students install in their own Claude (together, the App). This policy explains what personal information the App collects, why, who can see it and how to contact us about it. We handle personal information in line with the Privacy Act 1988 (Cth) and the Australian Privacy Principles. Our websites, events and marketing are covered by the Emily Pivots privacy policy.
1. What we collect
- Your account: your name, email address, cohort, the dates you were invited, set up your account or had access changed, and your password, which our login provider stores only as a one-way hash. We never see your password.
- Your stamp: a code derived from your account that marks your downloaded hub page as yours.
- Your work: the answers you give in the weekly activities, the documents you build (for example your Master Brand Blueprint) and the numbers you enter in tools such as the offer maths calculator.
- Your chats: the messages you send to your AI team, their replies, and the text of any document you attach to a message.
- Security and usage records: when you download the hub page (date, IP address, browser); an identifier for each installed copy of the page and when it was last seen; and a log of each call the page makes to the Monetise U connector (which tool, when, and whether it succeeded).
- Support messages you send us.
The App does not collect payment details. Your purchase of the programme is handled at checkout under the programme terms.
2. How we collect it
Directly from you when you set up your account, use the activities and chat with your AI team; automatically when the App and the hub page run; and from the programme enrolment list when you are invited.
3. Why we collect and use it
- To provide the App: run your account, keep your place in the programme, show your chats and work on every device you use, and let your AI team draw on your work.
- To support you when you ask for help.
- To see how the cohort is progressing. Emily and the admin team can see how far each student is through the activities (for example how many Blueprint questions you have answered and whether your Blueprint is built) so the programme can be run well.
- To keep the App secure and make sure each licence is used by one person: the stamp, device identifiers, IP addresses and connector log are used to spot a shared account.
- To meet our legal obligations.
We do not use your chats or your work to train AI models, for advertising or marketing, or for profiling, and we do not sell personal information.
4. How your AI team processes your messages
Your AI team runs on Claude, a service of Anthropic, through your own Claude account. When you send a message, that message and the relevant parts of your saved work are processed by Claude under your Claude account and Anthropic's privacy policy, which we do not control. We store the resulting chat on our servers so it is there the next time you open the App.
5. Who can see your information
- Emily Pivots (Live It Up Lifestyle Pty Ltd) and Incuv8or, the company that builds and supports the App for us under contract. Your chats and your answers are not read as a matter of course; they are opened only when you ask for support, to investigate suspected misuse of a licence, or where the law requires.
- Service providers that process information for us: Supabase (database and login, hosted in Ireland), Vercel (web hosting; data may pass through its global network, which includes servers outside Australia) and Anthropic (through your own Claude account, as above).
- Anyone else only where you ask us to, or where the law requires or allows it.
Because our providers are overseas, your personal information may be stored or handled outside Australia, mainly in Ireland and the European Union and, for hosting, the United States. We take reasonable steps to make sure it is handled in a way that is consistent with the Australian Privacy Principles.
6. Storage, security and how long we keep it
Your information is stored with the providers above, protected by access controls, encryption in transit and at rest, and the stamp and licence checks described in the Terms. No system is completely secure, and we cannot guarantee absolute security. We keep your account and your work while your account is open and for 12 months after your programme ends or you last sign in, then delete it. A chat you delete is removed straight away and from backups within 30 days. Security and connector records are kept for 12 months. If an account is switched off for a breach, we keep the email address and the reason for 24 months.
7. Access and correction
You can ask for a copy of the personal information we hold about you, or ask us to correct it, by emailing contact@emswaff.com from your registered email address. We will respond within 30 days and may need to confirm your identity first. You can also update your name on your Account page and delete any chat from your hub page.
8. Complaints
If you have a concern about how we have handled your personal information, email contact@emswaff.com. We will acknowledge it and respond within 30 days. If you are not satisfied with our response, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.
9. Cookies and local storage
The App sets one strictly necessary cookie to keep you signed in. No analytics or advertising cookies are used. The hub page keeps settings such as your sign-in and your unsent answers in your browser's local storage, on your device only.
10. Age
The App is for people aged 18 or over.
11. Changes to this policy
We may update this policy from time to time. The date at the top shows the current version, and we will tell you about material changes by email or in the App.
12. Contact
Live It Up Lifestyle Pty Ltd, ABN 96 648 790 854, 2/17 Surfside Ave, Clovelly, New South Wales 2031, Australia. Email: contact@emswaff.com.